Show Art - Museum App with an inclusive social guide to connect people to art and art enthusiasts to each other.
From Research to Low-Fidelity Prototype:
My goal was to create an app for a public art museum to advertise exhibitions and events, provide museum information to patrons, and enable patrons to schedule visits.
Due to research different kinds of accessibility popped up. There are visitors, who would like to join various types of art venues but feel a social and financial border, as well as patrons who, want to implement an inclusive and welcoming approach.
The goal shifted and evolved to a more visitor-centered application, that provides an informative guide for everyone.
This app could work closely with health institutions and community centers, as the museum provides both art therapy services and guidance on saving money.
User Flow - Animation
Personas / User Stories
Storyboard
Wireframes - paper
Wireframes - digital
Wireframes - Connections
Prototype - interactive
Improvements and Goals:
Simplified User Experience: Implemented a streamlined checkout process for visitors without requiring login to increase ticket sales.
Reintegrate Patron Access on the Homepage: foster a stronger connection with patrons.
Personalized Experience: Enhanced the experience for logged-in users with tailored recommendations and personalized calendars.
Improved Event Management: Introduced a user-friendly calendar for efficient event scheduling and management.
Three Possible User Flows:
Quickly purchase a ticket as a visitor without logging in.
Log in as a “Friend” (visitor) to access personalized social guidance through "My Guide," including event suggestions, money-saving tips, and free entry options. Use the calendar feature to save and organize upcoming events.
Log in as a “Patron” to schedule visits and use the calendar function for a comprehensive event overview.
improved Prototype - for interactive User Testing
Proposed detailed User Flows:
1. Quick Purchase Flow:
User visits the homepage.
User selects an event.
User is directed to a simplified checkout process.
User provides necessary information (e.g., name, email, payment details).
User completes the purchase and receives a confirmation.
2. Logged-in User Flow:
User logs in as a "Friend" (registered user).
User accesses personalized recommendations and event suggestions based on their preferences and past behavior ("My Guide").
User selects an event and proceeds to checkout.
User completes the purchase using their existing account information.
User accesses a personalized calendar to schedule visits and manage bookings.
User can view upcoming events, past visits, and potential discounts or free entry opportunities in combination with “My Guide”.
3. Patron Flow:
User logs in as a "Patron."
User accesses a personalized calendar to schedule visits and manage bookings.
User can view upcoming events, past visits.
User has a good overview with “My Donations”